How Greenwashing Is Regulated
Stuart Helmer
Avoid the pitfalls of greenwashing. Join Stuart Helmer and learn the relevant green claims regulation and the consequences of greenwashing.
Avoid the pitfalls of greenwashing. Join Stuart Helmer and learn the relevant green claims regulation and the consequences of greenwashing.
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How Greenwashing Is Regulated
14 mins 43 secs
Key learning objectives:
Define Greenwashing
Outline regulation regarding green claims
Understand the consequences of greenwashing
Define greenhushing
Overview:
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- Consumers and businesses are placing more importance on sustainability when making purchasing decisions
- Research suggests a significant proportion of green claims can be misleading
- Misleading environmental claims create an unfair advantage for businesses that overstate their efforts while disadvantaging responsible advertisers
- Unfair Commercial Practices Directive
- Directive on Empowering Consumers for the Green Transition
- Green Claims Directive (currently being debated)
- Digital Markets, Competition and Consumers Act of 2024 (Part 4)
- Consumer Protection from Unfair Trading Regulations of 2008 (due to be repealed in April 2025)
- Business Protection from Misleading Marketing Regulations 2008
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Stuart Helmer
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