Using Generative AI to Support Creativity

Christian Hunt

25 years: Behavioural science & compliance

In this video, Christian talks about how artificial intelligence can support us in being more creative.

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In this video, Christian talks about how artificial intelligence can support us in being more creative.

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Using Generative AI to Support Creativity

5 mins 51 secs

Key learning objectives:

Identify the role of AI in creativity

Overview:

Generative AI, such as Chat GPT, offers unique ways to enhance creativity. While it may not be inherently creative itself, it excels in generating ideas, providing inspiration, solving problems, and acting as a teacher. It serves as a valuable tool to stimulate creative thinking and innovation, augmenting our capacity for imaginative problem-solving and idea generation. Ultimately, the effectiveness of generative AI in fostering creativity depends on our ability to creatively integrate it into our processes.

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Summary

How can generative AI, like Chat GPT, assist in the creative process?

Generative AI, such as Chat GPT, can be a valuable resource in the creative process by offering various forms of assistance:

Generating Ideas: Generative AI can provide a wide range of ideas and concepts that can serve as a starting point for creative projects. It can help brainstorm innovative concepts or fresh angles that might not have been considered otherwise.
Providing Inspiration: AI can expose users to diverse sources of inspiration, including art, literature, music, and more. It can curate content and suggest materials that can spark creativity and expand one's creative horizons.
Solving Problems: AI can be employed to tackle complex problems by analyzing data, generating potential solutions, and even optimizing outcomes. It can assist in problem-solving across various domains, from scientific research to business strategy.
Acting as a teacher: Generative AI can serve as a tutor or mentor, offering guidance and knowledge in areas such as writing, coding, or language learning. It can help individuals acquire new skills and refine existing ones.

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Christian Hunt

Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.

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