What is Greenwashing?

What is Greenwashing?

Keith Mullin

35 years: Capital markets editorial

In the first video of this series, Keith begins by introducing Greenwashing and some examples of how some companies could potentially be seen as greenwashing. He also talks about some of the regulatory moves around data disclosure that investors and other stakeholders are calling for.    

In the first video of this series, Keith begins by introducing Greenwashing and some examples of how some companies could potentially be seen as greenwashing. He also talks about some of the regulatory moves around data disclosure that investors and other stakeholders are calling for.    

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What is Greenwashing?

10 mins 39 secs

Overview

There are many ways companies can engage in greenwashing. It can and does result from cynical behaviour by companies but it can also result from a lack of robust data, while perceiving it can depend on one’s perspective.

Key learning objectives:

  • Understand how companies greenwash

  • Identify the ways to stop greenwashing

  • Outline the concept of Greenwashing

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Summary
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Expert
Keith Mullin

Keith Mullin

Keith is the founder and director of KM Capital Markets, a media and thought-leadership consultancy. He spent the past 35 years working in specialist capital markets media and has had a ring-side seat at all of the major market events. Prior to setting up KM Capital Markets in 2017, Keith worked at Thomson Reuters.

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