The Behavioural Science Perspective of Culture Change
Roger Noon
25 years: Behavoural science & culture
In the second video of his series on "Culture Change in Practice", Roger has touched on some of the areas of behavioural science that are finding uses and applications in helping our understanding of organisational culture and how to influence it.
In the second video of his series on "Culture Change in Practice", Roger has touched on some of the areas of behavioural science that are finding uses and applications in helping our understanding of organisational culture and how to influence it.
The Behavioural Science Perspective of Culture Change
9 mins 10 secs
Behavioural Science is concerned with investigating the psychological, sociological and anthropological phenomenon that influences human actions. We can also use behavioural science insights to enhance our understanding of what culture is and how we can influence it.
Key learning objectives:
What are the consequences of poor cultural mentality?
What are Social norms?
Why is a behavioural science perspective useful?
Roger Noon
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