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Tackling the Plastic Crisis

Plastic pollution is by far the biggest threat to our oceans and this remains an incredibly tough problem to solve. Plastic credits could potentially serve as one of the much needed solutions for this crisis.

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The Scale of the Net Zero Challenge

The price of meeting net zero is estimated to be between $100-150 trillion over the next 30 years. Regardless of this cost, we need to reach net zero before climate change does irreversible damage to the environment and the economy.

ESG, Sustainability and Impact Jargon Buster

ESG, sustainability, impact… they all just mean green, right? Not quite. Despite being used often interchangeably, there are distinct differences between these terms.

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The Science of Climate Change

Climate change is no longer a distant threat or just a possibility, it is now a reality for all of us. In this pathway, Kevin Trenberth, a renowned climatologist, delves into the science behind climate change. He first introduces the climate system, its main components and forces.

Tackling the Plastic Crisis

Plastic pollution is by far the biggest threat to our oceans and this remains an incredibly tough problem to solve. Plastic credits could potentially serve as one of the much needed solutions for this crisis.

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The Scale of the Net Zero Challenge

The price of meeting net zero is estimated to be between $100-150 trillion over the next 30 years. Regardless of this cost, we need to reach net zero before climate change does irreversible damage to the environment and the economy.

ESG, Sustainability and Impact Jargon Buster

ESG, sustainability, impact… they all just mean green, right? Not quite. Despite being used often interchangeably, there are distinct differences between these terms.

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Why Ethics is Difficult I

Why Ethics is Difficult I

Christian Hunt

25 years: Behavioural science & compliance

Ethics are easy to grasp and hard to put into practice - but why? Why do we make the wrong choices when the right ones seem so clear with hindsight? In this video, Christian explores four reasons why we find it hard to practice ethics and often get things wrong.

Ethics are easy to grasp and hard to put into practice - but why? Why do we make the wrong choices when the right ones seem so clear with hindsight? In this video, Christian explores four reasons why we find it hard to practice ethics and often get things wrong.

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Why Ethics is Difficult I

14 mins 6 secs

Overview

In this series, we've been looking at why ethics can be difficult for people to deal with. What we need is a way of thinking about them that will allow us to navigate the complexities and overcome the weaknesses in the way that our brains engage with them.

Key learning objectives:

  • Understand why we get things wrong from an ethical perspective

  • Learn 4 reasons why ethics can be difficult to live by in a complicated world

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Summary

Why can real-world ethics be difficult?

1. Ethical dilemmas aren’t black and white - but shades of grey

The construct of good vs evil is something we all recognise from books and movies - but we don’t live in a simple world. Our brains are programmed to like simplicity, so thinking of the world in terms of simple classifications (completely good vs. exaggerated evil) comes easily to us. Even in entertainment, where we have more nuanced characters, the drama often comes from the audience trying to determine whether someone is good or bad. We’re conflicted when ostensibly good characters do bad things and surprised when ostensibly bad characters do good things. This is great for entertainment but it also means we’re sometimes ill-prepared for the complexities of the real world. 

2. We like to see ourselves as fundamentally good

We all have an inbuilt belief in our own goodness. That means we know what we’re striving for but it can also give us a misguided sense of the appropriateness of our own actions.  After all, if we think we’re good people, then we must be doing good things. And that makes us less likely to challenge our own decision-making. People justify bad behaviour by referencing their good character. None of us wants to be perceived as unethical, so we try to create narratives that preserve our self-image — to ourselves and to others.

3. Ethical dilemmas don’t come with a warning sign

We can easily find ourselves having to make ethical decisions in contexts when we might not be thinking in those terms. It is easy to plan out what we’d theoretically do in certain situations, but we can be unprepared when they arise. As a result, we might not be in the right mindset to make a decision and the ethical component can pass us by. Even if the ethical signals are clear, it is perfectly possible for us to override them - for instance, if our job and livelihoods depended on us doing so. 

4. Sometimes, there isn’t a clear and easy choice

One of the fallacies of how we are taught ethics as children is that we’re presented with a simple choice of good and bad. The narrative is kept simple, and it is obvious which course of action is right and which is wrong. In the real world, when we’re faced with ethical dilemmas, they can often present us with a range of alternative options that require us to make trade-offs. A famous example of this is The Trolley Problem. There isn’t a right answer and neither outcome is good. Sometimes, it’s a case of the least bad option. COVID-19 presented governments with a very real version of The Trolley Problem - to stop the spread of the virus, they needed to introduce lockdown measures. However, lockdowns caused other problems. Both options come with severe downsides.

 

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Christian Hunt

Christian Hunt

Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.

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