B-Corps and sustainability specialist
It's not enough to just make a profit. Companies know this and are now keen to advertise their ESG credentials. What's a good way of doing this? Well, applying to become a B Corporation would be a start. Join Rebecca Wetten in this video as she explores the history and need for B Corp.
It's not enough to just make a profit. Companies know this and are now keen to advertise their ESG credentials. What's a good way of doing this? Well, applying to become a B Corporation would be a start. Join Rebecca Wetten in this video as she explores the history and need for B Corp.
17 mins 35 secs
B corps were born out of a failure of law and regulation to hold businesses accountable for their impact on society and the environment. With the introduction of B Corps, companies prioritise both profits and ethics, alleviating social and environmental misbehaviour.
Key learning objectives:
Define a B Corp
Understand why companies should become B Corp
Outline the benefits and drawbacks of acquiring B corp status
15:19