Types of Greenwashing and Key Terminology

Types of Greenwashing and Key Terminology

Roger Miles

25 years: Behavoural science & conduct

In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.

In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.

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Types of Greenwashing and Key Terminology

17 mins 40 secs

Overview

Greenwashing is a vast topic with many related key terms. Many organisations accused of greenwashing have fallen into a trap of misaligning their intentions with their actions. This video will outline the types of greenwashing to avoid and explore the missteps of other organisations to avoid making similar mistakes.

Key learning objectives:

  • Understand key greenwashing-related terminology

  • Recognise what greenwashing looks like in action

  • Learn about previous public cases of greenwashing

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Summary
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Expert
Roger Miles

Roger Miles

Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.

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