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Types of Greenwashing and Key Terminology

Roger Miles

25 years: Behavoural science & conduct

In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.

Targets, Disclosure & Reporting

Sustainability Essentials

In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.

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Types of Greenwashing and Key Terminology

17 mins 40 secs

Overview

Greenwashing is a vast topic with many related key terms. Many organisations accused of greenwashing have fallen into a trap of misaligning their intentions with their actions. This video will outline the types of greenwashing to avoid and explore the missteps of other organisations to avoid making similar mistakes.

Key learning objectives:

Understand key greenwashing-related terminology
Recognise what greenwashing looks like in action
Learn about previous public cases of greenwashing

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This content is also available as part of a premium, accredited video course. Sign up for a 14-day trial to watch for free.

Summary

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This content is also available as part of a premium, accredited video course. Sign up for a 14-day trial to watch for free.

Expert

Roger Miles

Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.

The Rising Tide against Greenwashing

10:51

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