Types of Greenwashing and Key Terminology
In this video, we are going to look at some detailed examples of greenwashing in action, as well as various words used to identify different forms of the problem.
Overview
Greenwashing is a vast topic with many related key terms. Many organisations accused of greenwashing have fallen into a trap of misaligning their intentions with their actions. This video will outline the types of greenwashing to avoid and explore the missteps of other organisations to avoid making similar mistakes.
Key learning objectives:
Understand key greenwashing-related terminology
Recognise what greenwashing looks like in action
Learn about previous public cases of greenwashing
Summary
Expert
Roger Miles
Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.
