15 years: Ocean conservationist
Plastic is great for packing your lunch and paying for products. It’s not so great for marine life. In fact, 11 million tons of plastic ends up in our ocean with 100,000 marine mammals dying annually as a result. How did we get here? Join Vincent Kneefel as he explores why plastics are harmful and how we can reduce the amount in circulation.
Plastic is great for packing your lunch and paying for products. It’s not so great for marine life. In fact, 11 million tons of plastic ends up in our ocean with 100,000 marine mammals dying annually as a result. How did we get here? Join Vincent Kneefel as he explores why plastics are harmful and how we can reduce the amount in circulation.
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14 mins 1 sec
A third of plastic ends up in nature. 11 million metric tons of plastic enters the ocean every year and that number is set to triple by 2040. Plastic has been a dominant material, which has increased in demand since the early 20th century due to its resilience and durability. Yet, 75% of all the plastic ever produced is now waste. Only 9% of the global plastic package is collected for recycling and just 2% is reused as packaging. Vincent encourages firms to use existing solutions and technologies alongside concerted actions to ‘break the plastic wave’.
Key learning objectives:
Understand why plastics are harmful
Learn the negative impacts of plastic
Identify 3 steps to prevent plastic leakage
Define the circular economy
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The Ellen MacArthur Foundation has coined the term Circular Economy: a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended. In practice, it implies reducing waste to a minimum. The circular economy is based on three principles, driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.
Delaying the actions outlined in Breaking the Plastic Wave by five years would add 80 million metric tons of plastic waste to the 248 million metric tons projected to enter the ocean from 2016 to 2040, compounding risks for local communities and investors.
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