25 years: Ex-RAF pilot & leadership expert
Mandy delves into the essence of trust and why it is integral to a successful team. By breaking down the ‘Trust Equation’ into points, Mandy illustrates how each of them contribute to high performance and a highly functioning team that can execute effectively.
Mandy delves into the essence of trust and why it is integral to a successful team. By breaking down the ‘Trust Equation’ into points, Mandy illustrates how each of them contribute to high performance and a highly functioning team that can execute effectively.
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9 mins 57 secs
There are huge benefits of being part of a highly performing team, some of us may even have had the pleasure of being part of one. Mandy explains how she finally understood the full implications of this as she was nearing the end of my fast jet training, flying the Hawk aircraft from RAF Valley in Anglesey.
Key learning objectives:
Describe the trust equation
Understand what each term means
Understand why "the people" in teams are so important
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David Maister explains the trust equation in his book, ‘The Trusted Advisor’ (2000).
Trust = Credibility + reliability + intimacy / self- orientation.
The Trust Equation covers the most common meanings of trust that you encounter in everyday business interactions. What’s important to remember is that the meanings are almost entirely personal, not institutional. People rarely give over their trust to institutions; really they trust other people. While companies are often described as credible and reliable (the first two components of The Trust Equation), it’s really the people within the companies that make those companies what they are. And intimacy and self-orientation are almost entirely about people. Trust in business and selling requires good “scores” on all four variables in the Trust Equation. You want high credibility, reliability and intimacy, and low self-orientation. Living the four Trust Values is the best way to increase your trustworthiness. When others around you go the extra mile when there is nothing to gain, then the trust builds and the performance goes through the roof. There’s a reason the TEAM is spelled like this - it's because together everyone achieves more.
This content is also available as part of a premium, accredited video course. Sign up for a 14-day trial to watch for free.