Introduction to Nature-based Solutions

Introduction to Nature-based Solutions

James Clifton

25 years: Sustainability strategy

James Clifton introduces what nature-based solutions are, why they are important and the barriers to implementation. Nature-based solutions is an umbrella term that encompasses any solution that results in improved ecological and sociological outcomes. This video will explore how a nature-based solution qualifies as being high quality and how these solutions can benefit the wider community and have a lasting benefit on the natural ecosystem.

James Clifton introduces what nature-based solutions are, why they are important and the barriers to implementation. Nature-based solutions is an umbrella term that encompasses any solution that results in improved ecological and sociological outcomes. This video will explore how a nature-based solution qualifies as being high quality and how these solutions can benefit the wider community and have a lasting benefit on the natural ecosystem.

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Introduction to Nature-based Solutions

10 mins 24 secs

Overview

Nature is by far the most powerful tool that we have to combat the climate crisis. Nature pulls carbon from the atmosphere, increases climate resilience and can reduce emissions. In this video, James Clifton gives an example of how nature-based solutions can be used in action and examines the future of nature-based solutions. He explains how protected ecosystems and areas can be established and other effective area-based conservation measures, rewilding landscapes, providing payments for ecosystem services, managing natural resources, practicing regenerative agriculture, creating sustainable supply chains, planting green roofs and more.

Key learning objectives:

  • Understand how nature can play a significant role in the fight against climate change

  • Learn about what makes a quality nature-based solution

  • Understand why nature-based solutions are important

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Summary
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Expert
James Clifton

James Clifton

James Clifton is the Co-Founder and Chief Strategy Officer at Cultivo, a fintech company whose mission is to unlock investment in nature at scale. He is a technology entrepreneur with over 20 years of experience building data-driven technology ventures from ideas to IPO. 

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