25 years: Behavoural science & culture
In the last couple of videos, Roger introduced the "How?" of cultural change by looking at some of the tools and techniques that can be used to diagnose cultural strengths and weaknesses and then influence effective change. In this video, he will discuss the diagnostic part of the deep dive process, which involves data collection and data analysis.
In the last couple of videos, Roger introduced the "How?" of cultural change by looking at some of the tools and techniques that can be used to diagnose cultural strengths and weaknesses and then influence effective change. In this video, he will discuss the diagnostic part of the deep dive process, which involves data collection and data analysis.
11 mins 54 secs
So far we have introduced the ‘how’ of culture change, we’ve looked at some of the tools and techniques that can be used to diagnose cultural strengths and weaknesses. One of these tools was the culture deep dive which can be used as a basis for developing a change programme. Running a deep dive involves three steps; identifying the target areas, data collection and data analysis, once we have collected this information we can start to look at tangible actions to influence and effect change.
Key learning objectives:
Understand why the culture deep dive technique is important
Identify the steps to undertake a culture deep dive