25 years: Behavioural science & compliance
As an extra to Christian's Behavioural Science series, in this video Christian examines the world's largest behavioural science experiment, also known as, COVID-19. He discusses how it has highlighted weaknesses in our mental models, and why we didn't see it coming.
As an extra to Christian's Behavioural Science series, in this video Christian examines the world's largest behavioural science experiment, also known as, COVID-19. He discusses how it has highlighted weaknesses in our mental models, and why we didn't see it coming.
7 mins 3 secs
COVID-19 has caused significant disruption to our lives and ways of working. Yet in many respects, it was entirely predictable. This session explores the inherent contradiction in this way of thinking and how each of us categorises different types of risk.
Key learning objectives:
Learn the differences between, ’Known Knowns’, ‘Known Unknowns’,’Unknown Unknowns’ and ‘Ignored Unknowns’ when it comes to the risks we face
Discover the techniques we use to minimise our fears of the dangers we face.
Understand why COVID-19 was entirely predictable and yet feels unprecedented.
16:12
09:44