Channelling Your Inner Creativity

Christian Hunt

25 years: Behavioural science & compliance

In this video, Christian explores how to be creative and what we need to watch when we’re doing so.

Sustainable Working

In this video, Christian explores how to be creative and what we need to watch when we’re doing so.

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Channelling Your Inner Creativity

11 mins 19 secs

Key learning objectives:

Understand the nature of Creativity
Outline how to incorporate Creativity into daily problem solving

Overview:

Creativity transcends conventional problem-solving and idea generation, it's a distinctive way of perceiving the world, as Sir Ken Robinson contends in "Out of Our Minds." More than a skill, creativity embodies a lifestyle. Embracing your creative potential can yield positive impacts in both professional and personal spheres. Approaching challenges with an open mind and a willingness to take risks enables the generation of truly innovative solutions, offering a fresh perspective on problem-solving.

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Summary

What is the purpose of the Alternative Uses Test, and how does it contribute to fostering creativity?

The Alternative Uses Test involves taking everyday objects and brainstorming as many alternative uses as possible. The goal is not necessarily to find practical applications but to encourage thinking outside the box and generate new ideas by freeing the mind from constraints. This exercise can lead to unexpected and innovative solutions.

How does the Remote Associates Test (RAT) measure creativity, and what does it require participants to do?

The RAT is a creativity measure that asks participants to make unexpected connections between three seemingly unrelated words and come up with a fourth word that connects them. Successful performance on the test is associated with creative abilities such as divergent thinking and originality.

How does changing the working environment contribute to incorporating creativity into daily problem-solving?

Changing the working environment, such as working in a new location or listening to inspiring music, can shift the way individuals think about problems. It introduces variety and stimulation, potentially sparking new ideas and creative solutions.

What are the three key things individuals can learn to enhance their creativity?

The three key things individuals can learn from the text to enhance their creativity are:

Finding new connections between things to stimulate the brain
Considering the impact of the environment on thinking and being open to changing locations
Benefiting from the stimulus provided by people (or machines) who think differently

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Christian Hunt

Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.

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