To deploy Behavioural Science (BeSci) effectively, we need to understand the drivers of human behaviour. These are varied and complex, but often highly predictable. By using a simple framework, based around the word FEAST, we can understand what the key drivers are, and how we can influence them.
Key learning objectives:
Learn about the Behavioural Insights Team
Understand how to deploy the components of FEAST, a 5-part Behavioural Framework
Learn the individual concepts behind FEAST & how they can be used to influence behaviour