25 years: Behavioural science & compliance
In this video, Christian builds on concepts covered in the previous video: the basics of how our brains work. Christian will look in more detail at some techniques that will allow us to better influence the decision-making of others and ourselves.
In this video, Christian builds on concepts covered in the previous video: the basics of how our brains work. Christian will look in more detail at some techniques that will allow us to better influence the decision-making of others and ourselves.
19 mins 42 secs
Individuals tend to utilise Behavioural Science techniques such as heuristics, social proof and cognitive biases to speed up decision-making processes, rather than having to analyse each situation in its entirety.
Key learning objectives:
Define heuristics, cognitive biases and social proof
Identify examples of all the techniques above
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09:44