Heuristics, Cognitive Biases and Social Proof
In this video, Christian builds on concepts covered in the previous video: the basics of how our brains work. Christian will look in more detail at some techniques that will allow us to better influence the decision-making of others and ourselves.
Overview
Individuals tend to utilise Behavioural Science techniques such as heuristics, social proof and cognitive biases to speed up decision-making processes, rather than having to analyse each situation in its entirety.
Key learning objectives:
Define heuristics, cognitive biases and social proof
Identify examples of all the techniques above
Summary
Expert
Christian Hunt
Christian is the founder of Human Risk, a Behavioural Science led Consulting and Training Firm. Previously, Christian was Managing Director at UBS, and Head of Behavioural Science (BeSci), within the Bank’s Risk function. Prior to joining UBS, he was Chief Operating Officer at the UK’s Prudential Regulation Authority.
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