Certificate of completion issued to
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For completing
Greenwashing Pathway
Completion date
24 Oct 2023
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Certificate ID
3727a616d7a434d4551ee5cd18f7a518
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About Greenwashing Pathway
5 Learning modules
43 minutes of learning
4.6 rating
Foundational level
What does greenwashing mean, and why is it a growing concern? What does ""greenwashing"" mean, and why is it a growing concern? As environmental responsibility becomes a top priority for many companies, businesses are eager to showcase their commitment to sustainability. However, ""greenwashing"", the practice of misleading consumers about a company's environmental efforts, poses significant challenges. Understanding this practice is crucial for both consumers and ethical businesses. Join Keith Mullin and Roger Miles as they delve into the concept of greenwashing, highlight some notable examples, and discuss the role of various stakeholders in minimising this behaviour.
In this pathway
Understand greenwashing and its impact
Learn from real-life examples of greenwashing
Grast the types of greenwashing and key terminology
Pathway experts
Keith Mullin
Capital Markets Editor
Keith Mullin is the founder and director of KM Capital Markets, a media and thought-leadership consultancy. He spent the past 35 years working in specialist capital markets media and has had a ring-side seat at all of the major market events. Prior to setting up KM Capital Markets in 2017, Keith worked at Thomson Reuters.
Roger Miles
Behavioural Science and Conduct Expert
Roger researches behavioural risks in organisations, and advises senior leaders on how best to communicate risk and conduct matters. Previously, Roger ran risk communication programmes for professional bodies and the British Government. He now runs industry-level Academies for Conduct and Culture, and produces workshops with financial firms.
Beau O'Sullivan
Communication Strategist
Beau O'Sullivan, a senior communications strategist at the Sunrise Project, works to build social movements to accelerate the transition from fossil fuels to renewable energy. He began his career in 2014 at a global investment bank and has spent six years campaigning in the NGO sector to encourage banks and investors to take climate change more seriously.